وسائل الإقناع في سور الشعراء وأثره في الخطاب الإعلامي (دراسة تحليلية)

Abstract

The media is the means by which news, ideas, and concepts are conveyed from the person with the message to the recipients, and the current study is concerned with cognitive persuasion means and intellectual motivation with reference to surat al-Shu’ara’.

The study comes to answer the question of “which is the most prominent means of cognitive persuasion and intellectual motivation”?

The study aimes to explore Surat Al-Shu`ara' to formulate an integrated media thought, in its style and content, that can be implemented in the reality of media communications between people.

The study is based on the inductive method, and the analytical deductive method.

The study consists of introduction and two sections, one of which is concerned with media methods that influence the recipients, the second chapter is concerned with the most important media contents that touch human lives in all their aspects.

The study concludes a number of results, the most important of which are:

- Surat Al-Shu'ara', with its stories, forms in its style and ideas, an integrated media approach suitable for building an Islamic reality capable of being represented in its style and ideas in every time and place.