The Impact of Strategic Capabilities on Business Entrepreneurship at Food and Beverages Companies in Amman Stock Exchange

Abstract

Abstract

The study examines the impact of strategic capabilities with its dimensions (marketing, creative, information technology, and administrative) on  entrepreneurship with its dimensions (innovation, risk, competition, and proactiveness) in food and beverage companies listed on the Oman Financial Market, with a descriptive and analytical approach through a questionnaire consisting of 48 items on the five-point Likert scale, applied to 232 employees at the leadership and supervisory level in 7 companies, with an alpha value  The stability ranged from  0.807 to 0.862. Descriptively, the levels seemed high for all dimensions, the multiple regression test showed fit for the main hypothesis by explaining 60.4% of the variation of entrepreneurship and all dimensions positively and functionally, and the strongest weight was for the capabilities of information technology (β=0.316), then marketing (β=0.274) and creative (β=0.257). Administrative (β=0.236).  The nihilistic hypothesis was rejected and the alternative hypothesis was accepted as having a positive impact on strategic capabilities in its dimensions (marketing, creative, information technology, administrative) in entrepreneurship with its dimensions (innovation, risk, competition, proactiveness) in food and beverage companies listed on the Amman Financial Market. The study recommends that Create cross-departmental product cells with governance that connects data to pricing and launch decisions via simple dashboards and periodic reviews. These mechanisms contribute to accelerating launches, raising efficiency and enhancing the sustainable competitiveness of F&B companies in the Oman Financial Market.

Keywords: Strategic capabilities, Entrepreneurship, Food and beverage companies in Amman Stock Exchange.