The Impact of Strategic Ambidexterity on Smart Organization in Jordan Telecom Group (Orange)

Abstract

The study aims at identifying the concept of Strategic Ambidexterity “SAM” and its impact on the Smart Organization “SO” in Jordan Telecom Group (Orange) “JTG”.

The study population comprises all the members of the supervisory and directive management in JTG, which includes (737) members. The questionnaire was used as a tool for all primary data. The sample representing the population of (737) members is (250) members and in order to ensure population representation, (300) questionnaires were distributed by e-mail. Number of (292) questionnaires were retrieved. The Statistical Package of Social Sciences (SPSS) was used. The results of the study showed that the descriptive analysis for the Dependent Variable of the study, i.e., the Smart Organization and its dimensions show high relative importance; and the results showed also that there is a significant impact of Strategic Ambidexterity on Smart Organization at level (P ≤ 0.05) at Jordan Telecom Group (Orange) in Jordan. Finally, and based on the results of the study, the researcher provides the following recommendations: JTG is recommended to provide professionals and specialists who conduct the needed proper assessment and analysis of the uncertainties’ effects on the company’s business; JTG might establish an organizational unit that is specialized in the projects’ outputs revision so as to take the beneficial lessons of the performed projects for future similar plans and to gain the possible opportunities.

Keywords: Strategic Ambidexterity, Smart Organization, Jordan Telecom Group (orange).