The Impact of Digital Entrepreneurship on Competitive Advantage: The Mediating Role of Strategic Agility in Jordanian Telecom Companies

Abstract

The study is aimed at demonstrating the impact od Digital Entreprenuership in all diemnsions (Digital Skills, Digital Leadership, Culture of Digital Entreprenuership, Financing of Digital Transformation,  and Digital Knowledge) on Competitive Advantage by its dimensions (Qulatiy, Cost, Innovation, Flexibility, and Delivery) in light of Strategic Agiltiy as a mediating variable in Jordanian Telecommunications Companies.

In order to achieve the objectives of the study and to answer the questions, the study relied on the quantitative approach (analytical and descriptive) by using the questionnaire which is considered a tool in order to collect primary data, in the community of the study which is (3) companies, also this study used the sampling strategy where have the random sample representening the study have (240) sample, also this study used a program (SEM-PLS) to analyse the data

The level of importance of  all variables (the independent variable Digital Entreprenuership, also the dependent variable Competitve Advantage, and the mediater variable  Strategic Agility is high.

 also the result showed that there is a direct relation between digital entrepreneurship and Competitve Advantage, also showed there is an indirect impact between   digital entrepreneurship and Competitve Advantage in the presence of strategic agility as a mediater in Jordanian communications companies.

The result of study the researchers presented a number of recommendations that enhance the impact of strategic agility in the relationship between Digital Entrepreunership and Compatitive Advantage.