Impact of Intelligent Organizations on Sustainable Competitive Advantage: Mediating Role of Social Media at Insurance Companies in Jordan

Abstract

This study aimed to identify the impact of smart organization with its dimensions (understanding the environment, desire for change, organizational networks, and knowledge networks) on sustainable competitive advantage through social media on insurance companies in Jordan. The study is represented by all the insurance companies in Jordan that are listed in Amman Stock Exchange about (23) companies. Questionnaire was adopted as a data collection tool, it was disseminated to (350) managers within the insurance sector, (334) manager completed it out, (326) of which were suitable for analysis.
The study found a statistically significant effect at a significant level (α≤0.05) for smart organizations with its dimensions (understanding the environment, the desire for change, organizational networks,and knowledge networks) on the sustainable competitive advantage with its combined dimensions.
It was also found that there is a statistically significant impact of smart organizations with their dimensions on the sustainable competitive advantage with all combined dimensions through social media in insurance companies in Jordan.
Finally, the study presented a set of recommendations, the most important of which is the continuity of insurance companies in Jordan by strengthening the concept of the smart organization in all its dimensions, which will positively affect the sustainable competitive advantage of companies and increase their profits and returns, and it is imperative to activate social media because of their great importance on the operations of insurance companies.
Key words: Smart organizations, Sustainable competition, Social media, Insurance companies.